EMM International

Together with our business partners we are taking further steps in sustainable packaging. EMM International works with us and chooses products made from recycled plastic.

Tacky coating in jerrycans

In order to keep our planet healthy, EMM International is investing in reducing its ecological footprint. It invests in realising innovative products whereby quality and green aspects converge. In line with this, it is also opting for our jerrycans made from rHDPE plastic. The company fills these buckets with tacky coatings for companies that process paints. These water-based tacky coatings ensure that in the spraying cabins dust and spray mist stick to the walls and not on the objects.

CSR policy

‘Environmental awareness has increased a great deal in our sector,’ says business development manager Gertjan van Driel. ‘EMM International is consciously operating with Corporate Social Responsibility in mind. We are based in a modern, sustainable building. We use green energy, try to use as many electric and hybrid vehicles in our fleet as possible and have separate waste containers in the offices. The switch from virgin jerrycans to recycled cans is therefore very much in line with our CSR policy. In doing so, we wish to contribute to the re-use of plastic and create a cycle.’


For this switch, EMM will have to make a concession regarding the colour of the jerrycans. The cans made from virgin plastic are clear white or dark black. These are now being replaced by natural and dark grey rHDPE cans. ‘We can accept that,’ says Van Driel. ‘And on the other hand, our users can see this as well. We communicate that we have made a switch towards sustainable packaging through which we save at least 12,000 kg of virgin plastic. In a sector where sustainability is a hot topic, that is a real plus point.’

With the switch to rHDPE plastic we save at least 12,000 kg of virgin plastic.

Gertjan van Driel, business development manager at EMM International

Recycled plastic

EMM International has made a conscious choice to use recycled materials. It supplies, for example, a stirring stick made from 100% recycled materials. This helps it to reduce waste and decrease its ecological footprint. ‘You need one another in the development of sustainable packaging,’ says Marc Houweling, managing director at Houweling Group. ‘Without customers who want to invest in sustainability, we cannot develop and produce. And eventually it pays off. We are already seeing this. The raw materials prices for virgin plastic are currently increasing more than those of recycled plastic. Our customers are also now being rewarded financially for their CSR policy.’

Bron: Verpakkingsmanagement June 2021